Helen Zille on Saturday evening at the Lock, Stock & Beer hangout in Fourways, Johannesburg. (Photo: Helen Zille/Facebook)
When most other 75-year-olds are already in bed, Helen Zille is still dancing on fire.
Because Zille, the DA’s mayoral candidate in Johannesburg, is no ordinary grandmother. She paddles on storm water, snorkels in potholes… and keeps her body (in a leather jacket) DJ – all to convince voters to vote and get the City of Gold back on its feet.
Zille will even launch a song and music video soon, Kyle Jacobs, Zille’s spokesperson, revealed to Maroela Media on Thursday.
The news comes after Zille performed as DJ at the Lock, Stock & Beer hangout in Fourways on Saturday night.
Jacobs says Zille and her election campaign team wanted to find new ways to reach young people in particular before the first voter registration weekend. “The DP Youth used to visit bars and campaign there, so we decided to revive that tradition.”
Helen Zille (Photo: Helen Zille/Facebook)
Jacobs says Zille kept her body DJ to remind Johannesburgers in a fun and refreshing way that an important task awaits – to get Johannesburg going again.
“We believe in meeting voters in their own spaces,” explains Jacobs.
He points out that Zille’s election campaign has so far placed a significant emphasis on voter registration. Zille and her election campaign team have also so far made a considerable effort to reach and involve residents where they live.
“This means the use of conventional campaign tactics such as door-to-door outreach, public meetings and media interviews, but also the utilization of social media and a willingness to enter politically uncharted territory.”
Helen Zille (Photo: Helen Zille/Facebook)
And? Did Zille enjoy the Johannesburg nightlife, Maroela van Jacobs wanted to know.
“Yes, Helen had a wonderful time! It was a refreshing and truly new experience, something we haven’t seen from a politician before.
“Helen is committed to engaging every voter and ensuring they understand the importance of getting Johannesburg going. We are reaching out to every voter who believes in Johannesburg’s potential, and it is important to understand that only the DA can get this city going again.”
“Younger voters make up a very large part of constituencies, and it is essential that they understand what is at stake for the future of Johannesburg and why this election matters.”
Helen Zille (Photo: Helen Zille/Facebook)
Helen Zille (Photo: Helen Zille/Facebook)
Helen Zille (Photo: Helen Zille/Facebook)
Helen Zille (Photo: Helen Zille/Facebook)