According to the latest report, Artificial Intelligence (AI) has become a reliable means of finding information for Indians. Where a total of 60% Indians start with AI assistant for searching. At the same time, 89% of Indians living in cities are using it.
AI is not replacing search engines
This trend is being seen especially among young users. According to this report, 67% of Gen G and 65% of Millennials use AI assistants daily for at least one new search in their day. But, among older people this number is only 30%. However, the results show that AI has not replaced search engines.
How is AI being used?
Only 27% of AI users consider AI their primary source of online search, while 36% use it first after getting information from a search engine or other source, and 26% use it along with other sources of information.
lack of trust right now
- Still, answers from AI are often not the last thing in the search process.
- In general, about one-third (33%) of users click on links from AI assistants, while 19% compare that information with other websites before taking action.
- At the same time, 28% of people say that they usually stop searching after getting answers from AI. This shows that AI has an increasing ability to directly meet people’s information needs.
- Three-quarters (75%) of AI users in India say they use AI assistants more today than a year ago, and 68% expect their use to increase over the next 12 months.
49% people are using it to get direct answers
- This research points to a search ecosystem where consumers constantly move between AI assistants, search engines, websites, social media platforms and marketplaces before making decisions.
- For Indian users, the biggest feature of AI is its speed and convenience.
- Nearly half, 49%, use AI assistants to get direct answers to questions, while 44% rely on them to verify information from other sources.
- At the same time, 43% of people use AI to create content summaries and the same number of people use it to compare products, services or options before making a decision.
This is how trust will increase
- Although 69% of online searchers in India say they trust information provided by AI assistants, their trust is slightly lower than that of search engines and maps.
- People said that the most important things to increase trust are that the answers are based on authoritative sources and multiple references, and it is clearly explained how the answers are generated from AI.
- Edward Hutasoit, General Manager, YouGov India and Indonesia, said, “The search box is one of the most familiar interfaces on the internet. AI assistants are changing the way we search. They provide direct answers rather than just directing people to where answers can be found.
About the authorMona DixitMona Dixit is an experienced journalist in the world of technology and gadgets. She is currently associated with Times Online as the Principal Digital Content Producer. Active in the field of journalism for the last 9 years, Mona has closely observed and covered the changing landscape of technology and consumer electronics. As a tech journalist, Mona specializes in reviews of new gadgets, launch events and changes happening in the world of AI. She not only keeps a keen eye on the latest smartphones, but also deeply examines audio devices and wearables. Mona also has a strong understanding of consumer electronics, AI innovation and the smartphone market. He is an expert in converting complex things of technology into simple life-hacks (Tips & Tricks) and accurately analyzing future technology. Mona believes that the real measure of technology is not just its ‘specifications’ but ‘user experience’. His real skill is to translate complex technical terminology into simple and colloquial language, so that even a common reader can take full advantage of the technology. For them the ultimate purpose of technology is to make life simpler and better. Mona’s real skill is to convey difficult technical information to the readers in easy and colloquial language. He believes that the real purpose of technology is to make life simpler. After Bachelor of Science, Mona has done post graduation in Journalism and Mass Communication from IMS Noida, Meerut University. Before joining Times Online, she had worked with leading technology websites – Techlusive and Newsbytes.… read more