JOHANNESBURG, SOUTH AFRICA – Global music superstar Davido has joined forces with PUBG MOBILE in a new global campaign celebrating the connection between music, gaming and youth culture. The partnership coincides with the worldwide launch of PUBG MOBILE FLASH, a streamlined version of the popular mobile battle royale game designed to make the PUBG MOBILE experience accessible to more players.
A PUBG MOBILE player himself, Davido brings his passion for gaming into the collaboration, sharing squad tactics, close-range action and moments from his gameplay while inviting fans to join him in the game. The partnership reflects the growing influence of gaming as a platform for entertainment, creativity and community, particularly among younger audiences.
For players in South Africa, where gaming, music and digital entertainment continue to shape youth culture, the collaboration offers another opportunity to connect with a global gaming community through a familiar cultural figure.
PUBG MOBILE FLASH: More Ways to Play
PUBG MOBILE FLASH is designed to offer a more accessible way to enjoy the core PUBG MOBILE Battle Royale experience. With a smaller initial download and optimized performance, the version is built to support a broader range of smartphones, helping more players get into the action.
Players using PUBG MOBILE and PUBG MOBILE FLASH can also connect and play together, allowing friends to join the same matches regardless of which version they use.
The 30BG Card Drop: Play, Collect and Win
To celebrate the collaboration, PUBG MOBILE has introduced the 30BG Card Drop campaign. Players can complete in-game missions and earn draws to collect exclusive Davido, City and Holiday cards, with opportunities to win a range of prizes, including:
- Tickets to Davido’s Oriade concert.
- Infinix HOT 70 Pro 5G+ smartphones.
- Limited-edition 30BG merchandise.
Players can also unlock additional Davido-themed gifts through downloads and in-game activities.
For more information and to participate, visit: https://gamepubgm.com
Further details about the music collaboration and additional campaign activities will be announced in a subsequent phase.
About PUBG MOBILE
PUBG MOBILE is built on PUBG: BATTLEGROUNDS, the phenomenon that took the PC and console gaming world by storm in 2017. Up to 100 players parachute onto a remote island to compete in a winner-takes-all battle. Players must locate and collect their own weapons, vehicles and supplies while fighting to remain inside an ever-shrinking play zone. The last player or team standing wins.
PUBG MOBILE is committed to growing its presence across Africa through continued investment in server development, network optimization, community engagement, creator support and local cultural collaborations.
Through initiatives such as the Next Star influencer programme and the PDP creator programme, PUBG MOBILE supports creators and gaming communities across the continent. Beginning with Version 4.5, the game is also deepening its African localization efforts through collaborations with local stars, music and cultural influences, including customized songs, music videos, voice packs, outfits and avatar frames.
For more information, please visit the official PUBG MOBILE channels on Facebook, Instagram, X and YouTube.