OpenAI: After innovation in the world of AI, a big war regarding prices is about to start. According to reports, OpenAI is also considering a big cut in the prices of its tokens after the arrival of Anthropic’s powerful Claude Fable 5. Google has also reduced the price of its AI Plus subscription.
Apart from innovation, now this will be the problem
Looking at the idea of companies reducing prices, it seems that the next big battle in the AI industry may not just be innovation, but also cost. Over the past year, many AI companies have adopted a usage-based pricing approach. In this, the customer has to pay as much as he uses AI. This model has helped AI companies in increasing revenue, but it is also leading to increasing complaints about rising costs.
Cost of AI is a big problem – Sam Altman
The cost of AI is a huge issue for customers. I think we’ll have a lot of ways in which we can help people get more value at less cost. – Sam Altman, OpenAI
The growing concern over AI bills is currently a topic of discussion in Silicon Valley. Earlier this year, Uber Chief Technology Officer Praveen Napalli Naga told the Rapid Response podcast that the company’s AI coding budget was exhausted by April 2026. These concerns increased the discussion on the tokenmaxing trend. In this, more and more AI tokens are used to increase productivity, while often this does not show a clear return on investment. As companies become more reliant on AI for coding, research, customer service and other tasks, executives are paying more attention to whether the productivity gains are worth the increased costs.
- Lower prices for OpenAI could help attract more enterprise customers. Especially at a time when Anthropic is progressing rapidly. After ‘Claude Code’ became popular among software engineers, the revenue of this startup has increased rapidly.
- If OpenAI decides to lower prices, it could trigger the first major price war in the AI industry. Investors have long seen a significant risk in the AI sector. Customers can often easily switch from one AI model to another competing AI model.
Google reduced the price of AI Plus subscription
- Let us tell you that recently Google has reduced the price of its AI Plus subscription.
- Now this plan is available for $4.99 (Rs 399) per month. Additionally, it will now also have 400 GB storage.
- At the time of launch in the US, Google AI Plus was priced at $7.99 and came with 200 GB of storage.
- Google AI Plus offers 2x the usage limit in the Gemini app compared to the free tier, with a context window of 1,28,000 tokens. You also get features like daily brief, Omni Flash video generation, scheduled actions.
- It is being said that after the arrival of powerful models of Anthropic and this decision of Google, OpenAI is also going to follow this path. AI users will benefit from this.
About the authorMona DixitMona Dixit is an experienced journalist in the world of technology and gadgets. She is currently associated with Times Online as the Principal Digital Content Producer. Active in the field of journalism for the last 9 years, Mona has closely observed and covered the changing landscape of technology and consumer electronics. As a tech journalist, Mona specializes in reviews of new gadgets, launch events and changes happening in the world of AI. She not only keeps a keen eye on the latest smartphones, but also deeply examines audio devices and wearables. Mona also has a strong understanding of consumer electronics, AI innovation and the smartphone market. He is an expert in converting complex things of technology into simple life-hacks (Tips & Tricks) and accurately analyzing future technology. Mona believes that the real measure of technology is not just its ‘specifications’ but ‘user experience’. His real skill is to translate complex technical terminology into simple and colloquial language, so that even a common reader can take full advantage of the technology. For them the ultimate purpose of technology is to make life simpler and better. Mona’s real skill is to convey difficult technical information to the readers in easy and colloquial language. He believes that the real purpose of technology is to make life simpler. After Bachelor of Science, Mona has done post graduation in Journalism and Mass Communication from IMS Noida, Meerut University. Before joining Times Online, she had worked with leading technology websites – Techlusive and Newsbytes.… read more