Showmax is set to be Africa’s second most-used streaming service by 2029.
MultiChoice’s relaunched Showmax video streaming service is set to be second most-used across Africa by 2029, according to the latest consumer research projections, eclipsed by Netflix and followed by Amazon Prime Video in third place.
Sub-Saharan Africa will have 16 million subscription video-on-demand (SVOD) consumers by 2029 -7 million more than last year – according to the latest estimated projections from Digital TV Research, with South Africa and Nigeria as the two biggest streamer markets on the continent jointly contributing 59% (9.4 million) of this 16 million total.
According to Simon Murray, principal analyst at Digital TV Research, Africa’s video streaming penetration will actually still be low by 2029, with only 7.1% of TV households paying for at least one video streamer subscription five years from now, although it will be up 4.7% compared to the end of 2023.
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