Aziza Parker holds a packet of Pasta and Me noodles.
- Shoprite recently teamed up with a local supplier to introduce Pasta and Me, a budget-friendly meal option under their Homegrown label range.
- The one-pot meal, priced at R19.99 per pack, caters to a family of four for less than R5 per person.
- It comes in three flavours, including steak and chops, jalapeno and cheese, and roast chicken and veg.
- For more lifestyle news, go to the News24 Life front page.
In efforts to ensure food affordability and accessibility for South Africans in need, Shoprite has teamed up with a local supplier to introduce a budget-friendly meal option.
Pasta and Me, which falls under Shoprite’s exclusive Homegrown label range, is a one-pot meal that comes in a 350g portion.
The meal feeds a family of four for just R19.99 per pack, meaning it caters for four people for less than R5 per person.
The product hit Shoprite shelves in 2023, thanks to the founder of Pasta & Me, Aziza Parker’s desire to provide affordable food for those who need it most.
“My passion for creating affordable meals stems from growing up on the Cape Flats,” she told News24.
“In my formative years, I saw the hardships that people experienced and the need to be creative when preparing meals so that the entire family could be fed with meagre resources. This is always at the forefront of my meal development objectives: an affordable meal for all people.”
Shoprite’s Homegrown noodles.
To bring this to life, Parker approached Shoprite with the idea of adding a family meal to its range. After several meetings with their product development and private label teams, the noodle pack was born.
“Shoprite launched Homegrown in February 2023… sourced locally from predominantly small, medium and micro enterprises (SMMEs). It creates opportunities for emerging enterprises to thrive in the retail space with access to Shoprite’s 615 supermarkets nationwide,” said Parker.
The retail chain’s Homegrown range boasts an affordable range of sweet and savoury options for snacking, cooking and even gifting.
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The Pasta & Me meal comes in three different flavours, including steak and chops, jalapeno and cheese, and roast chicken and veg with a fusion of noodles, soya chunks, veggies and seasoning.
Despite its successful debut at Shoprite, Parker said her aim is to ensure that demand is met before branching out to other retailers.
“The Homegrown noodle pack launched in Shoprite stores quite recently, so for now, my focus is on ensuring we can service and meet the demand for this product. Customer feedback is also incredibly valuable, as it enables us to innovate and develop new ranges informed by what our consumers want and need,” she said.