Pineapple CEO and co-founder Marnus van Heerden.
Pineapple has been driving a quirky advertising campaign across Gauteng. Ahmed Areff sits with CEO Marnus van Heerden to unpack how the plucky InsurTech start-up is aiming to take on the big insurance players and their “old school” ways.
I knew the Pineapple brand had become ubiquitous when my eight-year-old recently looked at my wife and me quizzically and asked, “What is insurance?”
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