Oceana CEO Neville Brink. (Oceana/Supplied)

Oceana plans to significantly scale up its new Eastern Cape canned chicken livers business for entry into the broader retailing market as the JSE-listed fishing group looks to leverage its iconic Lucky Star brand.

CEO Neville Brink said on Monday that he believed the chicken livers operation in Graaff-Reinet, in which Oceana acquired a 75% interest a month ago, had significant growth potential.

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