Rapper Drake was one of the artists connected to Universal’s vast publishing catalogue whose music was ordered to be removed from TikTok. (Prince Williams/Wireimage/Getty Images)
TikTok and Universal announced a new licensing agreement Thursday, ending a months-long dispute that saw popular music expunged from the social media platform.
The companies released a joint statement that said the new deal included “improved remuneration” for artists and songwriters under the Universal Music Group (UMG) umbrella, and will also assuage concerns over the growth of AI-generated content on TikTok.
Universal chairman Sir Lucian Grainge said, “this new chapter in our relationship” would “drive innovation in fan engagement while advancing social music monetisation.”
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